"Later On" is a song recorded by American

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

duo

The Swon Brothers The Swon Brothers are an American country music duo from Muskogee, Oklahoma, consisting of Zach Swon (born February 21, 1985) and Colton Swon (born August 17, 1988). In 2013, they finished in third place on the fourth season of NBC's ''The Voice ...

. The song was written by Nashville songwriters

Ryan Hurd Ryan James Hurd (born November 2, 1986) is an American country music singer and songwriter. In addition to writing No. 1 singles for Blake Shelton, Lady A, and Luke Bryan, Hurd has recorded for RCA Records Nashville. Career Hurd was born in Ch ...

, Joey Hyde, and Justin Wilson, while production was handled by

Mark Bright Mark Abraham Bright (born 6 June 1962) is an English sports correspondent and former footballer. Born to a Gambian father and English mother, he was adopted into a foster family in Stoke-on-Trent at an early age. He played non-league football ...

. It was released to digital retailers December 10, 2013, as the duo's first official single since signing to

Arista Nashville Arista Nashville is an American record label that serves as a wholly owned division of Sony Music, operated under the Sony Music Nashville division. Founded in 1989, the label specializes in country music artists, including Alan Jackson, Brooks & ...

, as well as the lead single from their self-titled debut studio album. It was released to country radio on March 3, 2014.

Critical reception

Taste of Country Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

'' gave the song a positive review, describing it as a "burst of fresh air" in which the brothers deliver a fairly average vocal but prove themselves "capable storytellers" and "full of energy".

Music video

The music video was directed by

Roman White Roman White is a music video and film director who has directed most of Carrie Underwood's videos. He has also directed music videos for Taylor Swift, Kelly Clarkson, Florida Georgia Line, Kelsea Ballerini, Cassadee Pope, Josh Groban, Easton Corbin ...

and premiered in June 2014.

Chart performance

The song has sold 205,000 copies in the US as of October 2014.

Year-end charts

References

{{authority control 2013 debut singles 2013 songs The Swon Brothers songs Arista Nashville singles Songs written by Ryan Hurd Song recordings produced by Mark Bright (record producer) Music videos directed by Roman White